Build Your Power: Brand Protection for Social Impact

Want to take your social impact ideas to the next level?


Many first generation and people of color have ideas to advance social justice based on their lived experiences. But where do you begin this process and how do you protect your intellectual property?


This workshop will be led by Ruky Tijani, a lawyer and founder of Firm for the Culture, and Lynn Johnson, CEO of Spotlight:Girls. They will walk you through the journey of building a brand and the steps you need to take to protect your ideas.



Meet Your Teacher


Drawing on her extensive experience as an intellectual property attorney in the Silicon Valley office of the top litigation firm in the Country, Ruky provides extensive, detail-oriented and comprehensive trademark education, strategy, and application services to a host of social entrepreneurs and innovative founders at accessible flat-fee prices.


As a Social Entrepreneur herself, Ruky knows what it’s like to seek social change while learning to protect a business’s assets. Ruky is the Founder and Creator of the First Generation Purpose Project® ("FGPP"), an initiative designed to help first generation professionals and entrepreneurs navigate life and career challenges by utilizing the grit and tenacity that is already on the inside of them.


As the Founder of the FGPP, Ruky has provided workshops to students, young professionals, and creatives at New York University School of Law, Harvard Law School, Yale Law School, University of Notre Dame School of Law, and Berkeley Law School. Her workshops have been praised as candid, insightful, empowering, and practical. She has been recognized as a California ChangeLawyer for Legal Diversity, been featured in XONecole and Above the Law, and taken part in several podcast interviews, including the Happy Lawyers Project and the First-Gen Lounge.


Ruky is a proud graduate of UC Berkeley School of Law, an alum of two nationally ranked top law firms, a member of the California and New York State Bars, a fearless advocate for diversity, a Nigerian food lover, a sister, and a friend.


Combining Ruky’s entrepreneurial experience and network, intellectual prowess, and passion for social change, Firm for the Culture seeks to be your go-to firm as you work to protect your brand.




Lynn Johnson is an award-winning entrepreneur, Girl Advocate, and CEO of Spotlight: Girls – a “Best for the World” certified B Corp based in Oakland, CA that inspires, educates, and activates girls & women to take center stage and become the leaders we have been waiting for.


At a very young age, Lynn caught the acting bug and spent her childhood participating in theater, dance, and other arts programming that helped her find her voice and connect with all types of people. When her family moved to Concord, MA in the middle of her 8th grade year, she used her drama geek superpowers to help her navigate the pressures and traumas of being the only Black girl in a lily white town. Throughout her youth and into her college years studying theater at Northwestern University, Lynn discovered her purpose on this planet - to use arts and culture to stand up to the inequitable systems that keep us separated from ourselves and each other so that we can co-create communities where all of us can live free.


After decades of teaching and mentoring thousands of girls (and other genders) of all ages all over the country, in 2008, Lynn and her wife, Allison Kenny (an award-winning blogger, author, and performer) co-founded Go Girls!™ - the beloved summer camp and afterschool club. Based in the Go Girls!™ Culture Code, their 5-point social/emotional learning framework, Go Girls!™ helps hundreds of girls each year to make bold and brave choices in the world. Lynn has raised over half a million dollars for Go Girls!™ and has been recognized and supported by Ashoka Changemakers, SheEO, and the Force for Good Fund. In 2017, Lynn won SheKnows Media’s #ThePitch competition at the famed BlogHer Conference in Orlando, FL.


Currently, Lynn is a highly sought-after speaker and coach using the Go Girls!™ Culture Code to help other social entrepreneurs and Girl Advocates create the types of learning environments girls need to thrive. As the co-founder and Executive Producer of Oakland Freedom Theater and the co-founder of the Dismantle Collective, Lynn is passionate about using art, empathy, and radical care to dismantle white supremacy, patriarchy, and all other forms of oppression.


Lynn and Allison have been married since 2006 and live in Oakland with their yappy dogs and their very favorite Go Girl!, their daughter whom they adopted from foster care in 2004. As a multiracial, queer family, they find joy in the everyday moments - sharing every meal together, making art, playing games, trips to the local library, and having ice cream cones out back in the sunshine.